Take the Baseline Business Assessment

A 9-minute snapshot of where your business stands — and where the biggest opportunity is hiding.

Take the Assessment

KNOW WHERE YOU STAND

Most founders have a sense something is off. This tells you exactly what — and where to focus next.

You've built something real. But is it built to last — and built to grow without you carrying all of it?

The Baseline Assessment is the starting point for founder-led business owners and leadership teams in Chicago, the Twin Cities, and across the Midwest who want to grow with intention, not just momentum. In about 9 minutes, you'll evaluate how your business performs across the five Pinnacle Principles:

People, Purpose, Playbooks, Performance, and Profit.

What you'll receive:

  • A personalized report with visual feedback showing where you're strong and where you're exposed

  • A clear view of which of the five areas is holding your business back the most right now

  • An invitation to a complimentary 20-minute call with Keith to walk through your results and identify your highest-leverage next step

Who it's for:
Founders and leadership teams of privately held companies who sense that revenue growth alone isn't translating into a business that scales, runs predictably, or could survive without them at the center of it. Any member of your leadership team is encouraged to take it.

TAKE THE ASSESSMENT

Frequently Asked Questions

  • Yes. No cost, no obligation — just clarity.

  • Most leaders complete it in under 10 minutes.

  • You'll receive a personalized report by email, along with an invitation to a complimentary 20-minute call with Keith to walk through what the results mean for your business and where to focus next.

  • Both. Every member of your leadership team is encouraged to take the assessment independently. When multiple leaders complete it, the results often reveal alignment gaps that wouldn't surface from a single perspective — and that's where the most valuable conversations begin.

  • You'll receive a visual breakdown of how your business scores across all five Pinnacle Principles — People, Purpose, Playbooks, Performance, and Profit. You'll see where you're strong, where you're stuck, and which area represents your highest-leverage opportunity right now.